Why Videos are better than written pieces

The fact that I’m sitting here writing this blog when I know my time is better spent making a video is just to prove a point, and in the future I’ll be sure to post results of what I can find.  But besides this very first paragraph, everything is going to be as close as possible to being identical from this written piece to the video I will be posting about this same subject.

Image from eraserfarm.com

Image from eraserfarm.com

So Facebook and every other medium out there prefers videos by a long shot, and they are all trying to slowly kill blogs and written pieces. Some may think it’s because people don’t enjoy reading anymore, but if I had to take a guess it’s because of audience retention.

If I make a 10 minute video with a very good retention rate (retention rate being the % of people that watch the entire video) then most people would’ve stayed on the platform for another 10 minutes to just watch my video.  But to put it in writing means that people can skip details, check out the bullet points, speed read, or even worse….just lose interest.

Image from business2community.com

Image from business2community.com

So how does this relate back to your business?

Well to sum it up no one cares about written pieces as much as they did 10 years ago, and even if you are throwing money at Facebook it doesn’t care as much either. From my own personal experience if I was to make a video post, photo post and written post, out of 100 likes Facebook will show the video to 10-20 people, the photo to 8-12 and the written to 3-8.  Now obviously more engagement early on in the post will have Facebook spread it to more people, but the initial push is fairly small

And those numbers reflect very closely on almost all other platforms.

So if your big strategy is to write a bunch of content, I’d reconsider that strategy.  Videos are the way to go if you want to be very efficient with your time.

A Picture is worth a thousand words, but a video is worth…..

Image from pda.org

Image from pda.org

Gary Pope